Rebrand reflects CMH’s commitment to safety and connection to nature, local area Columbia Memorial Hospital is proud to announce a rebrand of CMH — a new look for a new era in health care — as it looks to the future and its hospital expansion, expected to be completed in 2027. CMH partnered with Portland-based branding agency Sockeye, along with a committee made up of patients, Marketing team members and leadership, to complete the rebrand process in 2024. The Board of Trustees approved the new look at its meeting in October 2024. High time for a change “Our previous logo and branding was introduced in 2006, so it was nearly 20 years old,” says CEO Erik Thorsen. “With the construction phase of the BuildCMH Expansion Project beginning, it is the perfect time to rebrand CMH and launch a new look that will enrich the expansion’s look and feel.” Patients will notice our refreshed website at columbiamemorial.org, along with updated social media pages. Throughout 2025, patients will see updates in signage, printed materials and digital presence. While the hospital itself will continue to be known as Columbia Memorial Hospital, the rebrand and primary logo emphasize the health system as a whole, including the CMH-OHSU Health Medical Group, as “CMH.” This change in naming convention reflects the organization’s clinics and services that have grown to be far more than “just a hospital.” “This new look represents the same CMH and care that patients have come to know and trust,” says Sarah Bello, Marketing manager, “and yet, it’s a modern enhancement to bring us into the next generation of health care on the coast.” A new look for a new era About the new look The rebrand was inspired by the beauty of the Columbia coast region and its natural surroundings. The shield logo integrates the themes of nature, community and protection into a powerful symbol. The flowing water symbolizes both the Columbia River and the concepts of life and renewal. The Astoria-Megler Bridge not only gives a sense of place and identity but also represents community and connection. The fir tree stands for strength and growth, reflecting CMH’s deep roots in the area. The primary color palette of blues is inspired by the Columbia River and deep waters surrounding the Columbia coast region, chosen to evoke feelings of calm, healing and harmony. Together, these elements form a distinctive and meaningful look that embodies strength, safety and reliability. Thank you for trusting us with your care. If you have any questions about the rebrand, please reach out to Sarah Bello, Marketing manager, by email at sbello@columbiamemorial.org. Curious? To read FAQs about the rebrand, visit columbiamemorial.org/rebrand. 6 HEALTH COMPASS Early Spring 2025
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